Advanced Techniques for Practice Success Courses

The Aesthetic Show presents the Advanced Techniques for Practice Success courses. These courses are designed to assist practices with building, growing and marketing an aesthetic business. Instructors will include experts in practice marketing, patient counseling and office management.
Lecture topics include:

  • Advanced marketing techniques
  • Internet and digital marketing
  • Harnessing the power of new media
  • How to expand your practice and profitability
  • Analysis of your business model 
  • Mastering patient consultations
  • Improving staff management skills
  • Real world success examples

Dates and times courses are offered:
Friday, July 6, 2018
4:00 pm – 6:30 pm

Moderators: Jay Shorr and Mara Shorr

Lisa Wark: How to Respond to Negative Reviews with Success
Jonathan Kaplan, M.D.: Weed Out the Price Shoppers and Find Serious Patients in the Process
Dori Soukup: Differentiate Yourself with Authority Marketing
Ron Hartley: Tips for Enhancing the Patient Experience
David Mandell: Protect What You Make: Best Practices in Asset Protection for Aesthetic Physicians
Darren Seigel: How to Avoid the Marketing Money Pit
Rich Low: Turning Lookers Into Bookers
Jay Shorr and Mara Shorr: Bridging the Age Gap: Working with Millennials and Baby Boomers in the Same Business

Saturday, July 7, 2018
9:00 am – 11:30 am

Moderators: Jay Shorr and Mara Shorr

Tara Leifer: Retargeting and Display Advertising: Top 10 Techniques to Put Your Brand Back in Front of Patients Who Have Seen Your Advertising
Brian Walby: Patient Economics, How Financing can Remove Cost as a Barrier to Your Patients Saying Yes
Rich Castellano, M.D.: Business Mortality and Morbidity: From Near Bankruptcy to Over $3 Million in Cosmetic Revenue
Paula Di Marco Young, R.N.: Should You Add an Online Store to Your Website
Gregory Buford, M.D.: Explaining the Importance of Nutrition to the Patient
Suneel Chilukuri, M.D.: Drive Demand from Your Established Patient Base
Michael Antosy: Using Text and Chat to Increase Inbound Leads
Jay Shorr and Mara Shorr: The Art of Follow-Up: How to Keep Your Patients Coming Back for More

Saturday, July 7, 2018

4:00 pm – 6:00 pm

Moderators: Jay Shorr and Mara Shorr

Tim Sawyer: Marketing to Millennials: Embracing Today's Modern Consumer
Monica Bonakdar, M.D.: How YouTube Videos Convert Consults to Treatments
Greg Washington: The New Practice Staff – Expert Internet Sales Team
Kristy Murrow, P.A.-C.: More Than a Manager, Lead Your Practice
Thomas Jeneby, M.D.: Facebook and Snapchat Live Surgery Videos: What Marketers Did Not Tell Me
Jay Shorr and Mara Shorr: Adding Cash-Pay Services to a Typically Insurance-Based Practice


* Program schedule and faculty subject to change.
**Additional fee to attend.


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