Advanced Techniques for Practice Success Courses

THE Aesthetic Show™ presents the Advanced Techniques for Practice Success courses. These courses are designed to assist practices with building, growing and marketing an aesthetic business. Instructors will be drawn from THE Aesthetic Show faculty including experts in practice marketing, patient counseling and office management.

Lecture topics include:

  • Advanced marketing techniques
  • Internet and digital marketing
  • Harnessing the power of new media
  • How to expand your practice and profitability
  • Analysis of your business model 
  • Mastering patient consultations
  • Improving staff management skills
  • Real world success examples

Date and time courses are offered:

Friday, July 7, 2017
4:00 pm – 6:00 pm

Moderator: Jay Shorr and Mara Shorr

Jonathan Kaplan, M.D.: How SnapChat Transformed My Practice in Unexpected Ways
Tim Sawyer: The Truths and Myths of Digital Marketing
Paula Di Marco Young, R.N.: How to Run a Successful Revenue Generating Event
Amy Snyder: Fixing the Perioperative Patient Experience
Chad Erickson: Critical Insights from Google on How Patients Search for Doctors Online Today
Bryan Edelstein: Own the Internet – Own Your Market: How to Create the Ultimate Internet Marketing Program for Your Practice from Dominating Search Engines to Generating Positive Reviews
Jay Shorr and Mara Shorr: Keeping Your Cool: Dealing with a Difficult Client or Patient

Saturday, July 8, 2017
9:00 am – 11:00 am

Moderators: Jay Shorr and Mara Shorr

Joseph Niamtu, III, D.M.D.: How to Make YouTube Videos and Have Them Work for You
Suneel Chilukuri, M.D.: The Path Less Traveled: Creating a Unique Office
Patti Owens, R.N.: Aesthetic State Rules, Regulations and Advisory Statements – Through the Looking Glass
Greg Washington, Sr.: Smart Management of Online Patient Reviews: A Gold Mine Marketing Opportunity
Sam Peek: The Secret to Avoiding Price Wars - Be Unique
Dori Soukup: Are You Generating Revenue From Retail Sales?
David B. Mandell, JD, MBA: Keep More of What You Make
Jay Shorr and Mara Shorr: Lead Generation and the Conversion Cascade – Do You Really Know Your Ratios and ROI?

Saturday, July 8, 2017
4:00 pm – 6:00 pm

Moderator: Jay Shorr and Mara Shorr

Rich Castellano, M.D.: Non-Verbal Communication Skills Will Improve Your Teamwork, Sales and Profitability
Cheryl Whitman: What You Should Know About Your Ideal Patient
Lisa Wark: Changing the Culture of Your Practice to Success
Ferdinand Mayer: Boost Conversions with Brilliant Photos
Chad Erickson: Your Reputation is All That You Have: How to Grow and Protect Your Online Reviews
Jay Shorr and Mara Shorr: Preparing for the Unexpected

* Program schedule and faculty subject to change.
**Additional fee to attend.

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